Lead Generation & Marketing Automation

Most business owners understand the importance of email marketing and how growing an email list of engaged subscribers can have a significant impact on their business. After all, email has been shown to have a return of $36 to $45 for every dollar spent, depending on the industry. (Statistica) But do they truly understand what…

Departments with different marketing goals operate like separate kingdoms within many organizations. Each team defends its own territory, using different tools, chasing different metrics, and rarely sharing insights with neighboring departments. This fragmented approach—known as siloed marketing—creates hidden costs that drain budgets and undermine campaign effectiveness. This blog post outlines the hidden expenses of siloed…