Marketing Automation
AI Marketing 101: What you need to know
AI is here to stay. It is being used by industries everywhere – whether we see it or not. Marketers continue to use AI technology to deliver innovative customer experiences and value. But first, let’s define AI Marketing. Artificial intelligence (AI) marketing is the process of leveraging AI methods and tools such as data models,…
Read MoreHow to Handle the Extinction of Third-Party Cookies
Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on the way out due to…
Read MoreThe Do’s and Don’ts of a Drip Campaign
You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It automatically delivers relevant content straight to visitors…
Read MoreStaff Spotlight: Brittany
Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to begin your workday? My favorite…
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