From Volume to Value: Why Strategic Content is Key in the Age of AI-Driven Marketing

From Volume to Value: Why Strategic Content is Key in the Age of AI-Driven Marketing graphic

In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape evolves, one thing becomes clear—more…

Read More

Celebrating Diversity in Tourism with the NYS Canal Corporation’s “More Voices” Brochure

Celebrating Diversity in Tourism with the NYS Canal Corporation's "More Voices" Brochure graphic

In a world where travel and tourism constantly evolve, one thing remains timeless—the power of stories. Stories connect us to history, culture, and each other. That’s why we’re thrilled to spotlight the NYS Canal Corporation’s “More Voices” brochure, a remarkable project that has deservedly earned the 2024 Tourism Excellence Award for Overall Marketing. This innovative…

Read More

Social Media Trends: A Quick Guide

Social Media Trends: A Quick Guide graphic

Ready to take your social media strategy to the next level? Discover the latest trends shaping the industry. Generative Artificial Intelligence (AI) is rapidly transforming the digital landscape. As AI tools become more sophisticated, they empower creators to produce content faster and more efficiently. From generating outlines and captions to crafting visually stunning images, AI…

Read More

More Than a Marketing Coordinator: Lenore Gillespie

More Than a Marketing Coordinator: Lenore Gillespie graphic

Meet Lenore, our Marketing Coordinator and the newest addition to our team. I recently had the pleasure of sitting down with Lenore to learn more about her, her role, and what inspires her. What made you choose this career? I have a deep passion for social media, influencer marketing, and the art of personal branding.…

Read More