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Influencer marketing takes your classic word-of-mouth advertising and applies it to the digital age. An “influencer” is an individual who has a significant following on a social media platform, whom brands can partner with to promote their products or services. The idea is simple: people are more likely to get on board with something if…

America runs on _________. Did you fill in the blank? Of course you did! Whether you’re hooked on their coffee or indifferent to the brand, you know Dunkin’ Donuts when you see it. That’s the power of a consistent message. Nobody knows appliances like Michael’s; but not everybody knew that. We helped Michael’s Appliance Center turn…

Today, marketing doesn’t involve rudely interrupting a large crowd of people and hoping some of them buy your message. It involves opening the narrow door to the customers who are already knocking on it, giving them what they want and encouraging them to share it with others. When done right, marketing results in a beautiful…

An active online presence is increasingly one of the most important ways a company can connect with their customers. We wanted to give Nancy’s of Woodstock Artisanal Creamery a head start well before their opening. The ice cream shop’s owners came to us at the dawn of their existence, in the tender stage where ideas…