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Screaming “Join Now!” is not enough. Here are 5 proven ways to grow your email list. Make the sign-up as quick and painless as possible Every extra step in the process is one more chance you’ll lose a subscriber. Ask for as little information as possible in an easily-accessible sign-up form, such as a pop-up…

Knowing what works and what doesn’t in your e-marketing strategies is a prerequisite for success. The idea behind A/B testing is to answer the question: Is A more effective than B? By changing one variable within two separate, randomly selected groups over a period of time, you can see which method produces better results. Here…

“Mobile customers value convenience and choice. If you can give them a great experience no matter what platform, device or screen-size they’re using, then they’ll come to trust and value your brand, and most importantly, buy from you today and in the future.” – Joseph Yi iPhone. Blackberry. Nexus. Galaxy. Kindle Fire. iPad. Microsoft Surface.…

Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. Here are three of the top trends in Mobile Marketing today. Apps & Social Commerce Consumers are beginning to rely more…