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Once upon a time, an online donation of $10 could hardly pay for its own processing. Now, with newer technology and payment systems, micro-donations can actually make a difference. In some cases, your supporters don’t even have to spend any of their own money to raise funds for your mission. This allows do-gooders of all…

Nearly 1/3 of all online nonprofit revenue is brought in by peer-to-peer fundraising, a method where supporters advertise on an organization’s behalf. Why start from scratch when you can build upon a pre-existing network? The supporters you already have on board can be your voice to future donors. Because the relationships they have are already…

In marketing today, the interaction between customer and company is key to building a relationship of trust and loyalty. By having an online presence and encouraging two-way communication, you can increase sales through customer satisfaction and promotion. An engaged customer not only buys more, but also spreads the word about your products and services to…

  With the development of new technology, traditional marketing on its own has become less effective. Consumers can now use their DVR to skip through commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for business? It’s time to…