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Whether you’re a marketer or business owner, finding the time for social media is often a challenge. After all, there is only 24 hours in a day, and 48 hours of work that needs to get done. Not to mention that customers demand new content on the daily — all of which is time-consuming to…

If you’re going to spend time and money to create content, why not make it last? Many top brands have adapted evergreen content as a way to extend the lifespan of their online material. Instead of covering top trends, or current events, they focus on topics that their audience will be interested in for weeks,…

Are you effectively communicating your brand across all platforms? In order for your brand to be memorable, it’s critical to have a consistent brand identity both on- and off-line. This allows consumers to identify with your brand and helps build an emotional connection based on trust. A brand’s identity is not just their logo and…

Let’s face it, the world is moving at an accelerated pace, and those who don’t keep up get left behind. With social media, brands are expected to reply to comments and inquiries in record time. Take too long and you can miss out on a valuable opportunity to strengthen customer relations or close a sale.…