Paris 2024: A Gold Medal in Marketing

Paris 2024: A Gold Medal in Marketing graphic

The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically aligned themselves with athletes and…

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Client Success Stories: The Tenement Museum

Client Success Stories: The Tenement Museum graphic

In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G—an integrated marketing and digital firm with a track record of positioning companies as industry leaders. This blog dissects the…

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Unlocking the Power of Engagement: Why It Matters on Social Media

Unlocking the Power of Engagement Why It Matters on Social Media graphic

In today’s digital age, social media has become a cornerstone of brand building and customer interaction. However, simply having a presence on these platforms is not enough. To truly leverage the power of social media, brands must focus on engagement. Engagement goes beyond mere visibility and followers; it involves creating meaningful interactions that can lead…

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March 2024 Google Updates: What You Need to Know

March 2024 Google Updates: What You Need to Know graphic

Keeping up with Google’s latest updates is crucial as we navigate the ever-evolving digital marketing landscape. The March 2024 Google Updates primarily focus on enhancing content quality and curbing manipulative practices. Here’s a concise breakdown of what you need to know. Key Areas Addressed: Spam Reduction Targeted Parasite SEO Tactics: Tactics involving unauthorized use of…

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