Posts

Marketing is constantly changing, and those who can’t keep up get left in the dust. With so many options out there today, businesses are finding it particularly difficult to find a solution that fits their specific needs and budget. But, staying ahead of the competition and learning about the latest trends doesn’t have to be…

Web analytics, performance reports, and leads, oh my! The never-ending data pile that’s scattered in an excel spreadsheet, which you avoid opening at all costs. Sound familiar? For many, measuring the results of their marketing campaigns is one of the biggest challenges. Well don’t fret, because Marketing Automation is here to save the day! According…

Although it has traditionally been used in relation to capital and sales, it could be argued that public relations’ return on investment should not be measured by quantitative results alone, but should include qualitative outcomes. In a recent marketing measurement survey conducted by Ifbyphone (a market leader in call analytics and automation), a significant percentage of marketers…

Social media is just that, social. Followers on Facebook enable your business to have conversations with prospects and customers, and Twitter is a megaphone that’s perfect for spreading news and celebrity gossip. But are those the right platforms for your business? The chart below from the Pew Research Center, a nonpartisan fact tank, identifies the…