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It seems there is always another social media platform popping up and our answer continues to be the same for our clients. Take a serious look at the target audience of each platform and determine where your customers are before you make your decision about where your company should have a presence. We’ve talked about…

Like it or not, our world has become one where smartphones are used more and more every day, particularly by Millennials. According to Experian Marketing Services, Millennial smartphone owners spend 14.5 hours a week on their phones, which equates to over two hours per day. Their use of mobile actually accounts for 41% of the…