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The True Cost of Siloed Marketing (and How to Fix It)
Departments with different marketing goals operate like separate kingdoms within many organizations. Each team defends its own territory, using different tools, chasing different metrics, and rarely sharing insights with neighboring departments. This fragmented approach—known as siloed marketing—creates hidden costs that drain budgets and undermine campaign effectiveness. This blog post outlines the hidden expenses of siloed…
Read MoreFinding My Voice Through Leadership Orange
By Silvia Marin, Social Media Manager This past year, I had the privilege of being part of the Leadership Orange Signature Class of 2025, a journey that’s been as eye-opening as it has been transformative. As I stood on stage at graduation to deliver our class address, I realized just how far we’d come—not just…
Read MoreVoices, Vision, and Value: The Women Behind BBG&G
At BBG&G Integrated Marketing, being a women-owned agency is more than a title—it’s the foundation of our strength, creativity, and success. We’re proud to highlight the incredible women who power our agency every day. From strategy and design to operations and client relationships, each team member brings passion, expertise, and a unique perspective to everything…
Read MoreUnlocking Success: 10 Must-Have Features in Marketing Automation Tools
With the global marketing automation market expected to more than double from 5.9 billion US Dollars in 2023 to $13.7 billion by 2030, marketing automation is no longer a luxury — it’s essential for success. Once reserved for corporate giants, marketing automation has now leveled the playing field. Today, 91% of marketers consider it essential,…
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