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An Introductory Guide to Generative AI & Marketing
By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…
Read MoreWhy Pop Culture Literacy is Non-Negotiable for Marketers
In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing number of these organizations are…
Read MoreDigital Marketing Trends: Tricks and Treats for Your Strategy
In the eerie, ever-changing realm of digital marketing, keeping up with the ghosts and ghouls of innovation is a must for businesses looking to survive in a fiercely competitive environment. From the rise of Voice Search, a technology revolutionizing the way consumers seek information and make purchases, to the growing importance of Consumer and Brand…
Read MoreElevate Your Digital Presence: Unleash the Power of SEO & SEM
Step into the realm of a comprehensive SEO and SEM initiative that not only propels targeted visitors but also amplifies your online presence and gives you the best return on your digital marketing investment. 1. Search Engine Optimization (SEO) SEO is an integral part of digital marketing as it significantly affects how effortlessly your website…
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