Public Relations

In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend months pitching your great story and company to the media. Finally, an interview is arranged. You’ve presented your client as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again…

Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to keep the company’s history alive and relevant to new employees. Telling your story is integral to tapping into consumer’s emotions and luring them your way. Let’s break down the…