Social Media Management
The KPI Trap: Why Sales Conversions Don’t Tell the Full Story
For many organizations, the logic is simple: if a marketing campaign doesn’t directly drive a sale, it isn’t working. This common belief, however, leads to the “KPI trap”—a narrow focus on sales conversions that overlooks the broader impact of marketing efforts. When success is measured solely by the final transaction, businesses miss critical signals of…
Read MoreCreepy or Creative? How to Use Halloween-Themed Content Without Scaring Away Your Audience
October isn’t just about pumpkins and costumes—it’s prime time for brands to tap into the spooky season. Halloween has a unique way of sparking creativity and engagement, making it a golden opportunity to grab your audience’s attention. But while it’s tempting to go all in on cobwebs, skeletons, and jump scares, there’s a fine line…
Read MoreThe Ins and Outs of Influencer Marketing: What Every Brand Needs to Know
In 2024, the influencer marketing industry was valued at a staggering $24 billion, and it’s only growing. So what does that mean for your brand? You might be wondering: Is influencer marketing the missing piece in my strategy? The answer isn’t one-size-fits-all. It depends on your goals, your audience, and your budget. Do you have…
Read MoreWhat White Lotus Reveals About the Modern Female Traveler—And How Travel and Tourism Brands Can Respond
HBO’s mega hit White Lotus isn’t just a TV guilty pleasure — it’s a cultural mirror, reflecting the deep, often unspoken emotional undercurrents that define travel, and in particular for women audiences. As a WBENC certified woman-owned and operated business, BBG&G believes the show’s power lies in its exploration of expectations versus reality, especially through…
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