Elevating Customer Service: Unveiling the Potential of Social Media

Elevating Customer Service: Unveiling the Potential of Social Media graphic

Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should consider the benefits of providing…

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Why Pop Culture Literacy is Non-Negotiable for Marketers

Graphic: Why Pop Culture Literacy is Non-Negotiable for Marketers

In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing number of these organizations are…

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