Proactive vs. Reactive Marketing

"Proactive vs. Reactive Marketing" graphic

One of the toughest decisions organizations face is how to market their product or service. Whether launching a campaign through traditional or online mediums, there is an endless amount of tactics that can be used. Regardless of the tactics you choose to use, both Proactive and Reactive Marketing strategies should be included in your marketing…

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Driving Success: Unleashing the Potential of Public Relations and Social Media

Driving Success: Unleashing the Potential of Public Relations and Social Media

Public Relations is all about crafting and conveying your organization’s story while effectively managing your reputation via various media platforms. These platforms range from traditional news sources to social media and influencer marketing, encompassing a wide spectrum of channels. By leveraging social media and PR hand in hand, businesses can effectively cultivate a favorable perception,…

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Why AI Generators Aren’t Enough

Why AI Generators aren't enough

Artificial Intelligence (AI) has continued to grow in popularity in the last few months and we are starting to see it become more prominent in the marketing world. Tools like ChatGPT, Canva Magic Write, Jasper AI, etc. are making it easier to create content, form ideas and be more efficient. But, are AI generators alone…

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