Strategic Planning
2022 Marketing Trends to Watch and Prepare For
It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts. Get ready for Meta. Facebook is now Meta, which is an indication of things…
Read MoreReflecting on 25 Years of BBG&G
What being CEO & seeing the company grow has meant for me It’s stunning to me, at times, when I look back over our agency’s growth, how quickly the time has gone! When the company began, our team was considerably smaller, and the advertising and marketing industry itself was on the cusp of great change.…
Read MoreQ&A with Jessica Broome, Founder of Southpaw Insights, on Market Research
Recently we interviewed Jessica Broome, founder of Southpaw Insights, an innovative Market Research firm based in Brooklyn. We were curious to speak to her to hear about her journey as a successful female entrepreneur, and her thoughts on how research has evolved over the course of her career and as a result of the pandemic.…
Read MoreHow to Build a Collaborative Agency Model
Besides being agile and able to adroitly “pivot”, another successful strategy many businesses found for riding out and even thriving during the pandemic experience was collaboration. For us, with in-person opportunities closed, we first had to become innovative in our networking and community involvement – an integral component of our new business generation. In a…
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