Strategic Planning
Reflecting on 25 Years of BBG&G
What being CEO & seeing the company grow has meant for me It’s stunning to me, at times, when I look back over our agency’s growth, how quickly the time has gone! When the company began, our team was considerably smaller, and the advertising and marketing industry itself was on the cusp of great change.…
Read MoreQ&A with Jessica Broome, Founder of Southpaw Insights, on Market Research
Recently we interviewed Jessica Broome, founder of Southpaw Insights, an innovative Market Research firm based in Brooklyn. We were curious to speak to her to hear about her journey as a successful female entrepreneur, and her thoughts on how research has evolved over the course of her career and as a result of the pandemic.…
Read MoreHow to Build a Collaborative Agency Model
Besides being agile and able to adroitly “pivot”, another successful strategy many businesses found for riding out and even thriving during the pandemic experience was collaboration. For us, with in-person opportunities closed, we first had to become innovative in our networking and community involvement – an integral component of our new business generation. In a…
Read MoreThe Importance of a Good Annual Report
Why does a “good” annual report matter, anyway? Who are they really for? While an annual report may not at first appear to be the most exciting content a company can generate for itself, it presents an opportunity to communicate key attributes about your brand, mission, and achievements that your employees, stakeholders, shareholders, colleagues, investors,…
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