Strategic Planning
5 Steps to Mapping Your Customer’s Journey in 2021
Thanks to COVID lockdowns people today are more accustomed to shopping for products and services online. According to a recent PwC Global survey, 86% are likely to continue to shop online when social distancing measures are removed. The question now is once they’ve found your company, how do you keep them engaged? We’ve put together…
Read MoreThe Value of Marketing Planning
As we head into a new year, I think it’s appropriate to talk about what to do to help position your business for success. In these times of fluidity, investing in marketing is an essential business building block. The reason marketing is so valuable is its effects. Marketing affects attitudes through brand awareness and reputation…
Read MoreMarketing Non-Predictions for 2021
The end of the calendar year usually brings a slew of predictions on what’s going to change or evolve in business over the following 12 months. We’ve set the trend-watching aside, because as 2020 taught us…the best-laid plans often go awry. So, this year, we’re focusing on what we know, and present our “non-predictions” for…
Read MoreKey Ingredients to Consulting
SUNY Orange Foundation was looking for a partner in early 2019 to evaluate their current marketing efforts, and to provide a cohesive marketing strategy to reach new constituents that year. The Foundation noticed the changes in how their student audience consumed content, and recognized that it needed to evaluate how it markets to them in…
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