Strategic Planning
Who Are You Marketing To Now?
Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where they go to do research.…
Read MoreIt’s Time for Your Mid-Year Marketing Checkup
So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see if you’re meeting your targets,…
Read MoreIs Your 2020 Marketing Plan Keeping Up With Technology?
By Kayla, Account Executive / Communications Specialist | November 11, 2019 We know – it’s hard to keep up with the constant emergence of new trends and new technology. But as you finalize your 2020 marketing plan, you should at least be aware of new ways to optimize technology and make the most of every…
Read MoreFive Things to Look for in a Marketing Agency
By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider. Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size When it comes to selecting…
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