Strategic Planning
Social Media Trends: A Quick Guide
Ready to take your social media strategy to the next level? Discover the latest trends shaping the industry. Generative Artificial Intelligence (AI) is rapidly transforming the digital landscape. As AI tools become more sophisticated, they empower creators to produce content faster and more efficiently. From generating outlines and captions to crafting visually stunning images, AI…
Read MoreParis 2024: A Gold Medal in Marketing
The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically aligned themselves with athletes and…
Read MoreClient Success Stories: The Tenement Museum
In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G—an integrated marketing and digital firm with a track record of positioning companies as industry leaders. This blog dissects the…
Read MoreUnlocking the Power of Engagement: Why It Matters on Social Media
In today’s digital age, social media has become a cornerstone of brand building and customer interaction. However, simply having a presence on these platforms is not enough. To truly leverage the power of social media, brands must focus on engagement. Engagement goes beyond mere visibility and followers; it involves creating meaningful interactions that can lead…
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