Strategic Planning
The 5 “W’s” of Storytelling in Marketing
Being able to tell a story and tell it well is one of the most important things when marketing. It is imperative to tap into consumers’ emotions and lure them your way. Emotion drives people to take trips, visit attractions, and dine in restaurants. Let’s break down the art of storytelling into the five W’s.…
Read MoreEducation Marketing Trends: Engaging Students, Parents, and Stakeholders in Education
In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners’ evolving needs. Here are some current trends to get you started: Authentic Branding. Students are looking for transparency and are more inclined to apply to an…
Read MoreWhy AI Generators Aren’t Enough
Artificial Intelligence (AI) has continued to grow in popularity in the last few months and we are starting to see it become more prominent in the marketing world. Tools like ChatGPT, Canva Magic Write, Jasper AI, etc. are making it easier to create content, form ideas and be more efficient. But, are AI generators alone…
Read More5 Steps to Better Marketing This Year
We all know that the new year is a time to make resolutions. It’s a time to continue good practices, make a change, accomplish a personal goal, or improve. In honor of the new year, we’ve put together 5 steps to help you better your marketing this year. The video below will outline how to:…
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