Strategic Planning
The Ultimate Guide to Creating a Comprehensive Marketing Plan for 2024
Having a robust marketing plan is non-negotiable. It not only outlines your organization’s strategy and direction but also equips you to adapt to the fluid marketing landscape expected in 2024. Unlocking the potential of a well-crafted marketing plan empowers you to pinpoint your target audience and showcase how your product or service uniquely meets their…
Read MoreElevating Customer Service: Unveiling the Potential of Social Media
Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should consider the benefits of providing…
Read More2024 Marketing Forecast: Trends Shaping the Industry
2024 is set to be an exciting year for marketers worldwide, as we anticipate several emerging trends to come into full bloom. Here, we shine the spotlight on key areas that will shape the marketing landscape, based on an extensive body of research and insights. 1. Data Privacy Takes Center Stage With rising consumer concerns…
Read MoreHow to Build an AI Usage Policy
By Deborah Garry, Founder & CEO As I was developing a presentation I gave recently on AI & Marketing, I was struck by the emphasis I found on developing a sound and thoughtful AI corporate policy. As you begin to integrate AI tools into your processes and procedures, consider mitigating possible risks by building close…
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