Strategic Planning
An Introductory Guide to Generative AI & Marketing
By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and ability to harness the vast…
Read MoreWhy Pop Culture Literacy is Non-Negotiable for Marketers
In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing number of these organizations are…
Read MoreUnlocking Marketing Success: Mastering the Marketing Funnel for Lead Generation and Conversions
Starting a marketing campaign can seem like a daunting task. One of the key elements to a successful marketing campaign is understanding your consumers and their behaviors. This knowledge is crucial to developing a robust marketing funnel that can deliver an impressive ROI. Get to Know Your Consumers Understanding your consumers begins with comprehensive market…
Read MoreDigital Marketing Trends: Tricks and Treats for Your Strategy
In the eerie, ever-changing realm of digital marketing, keeping up with the ghosts and ghouls of innovation is a must for businesses looking to survive in a fiercely competitive environment. From the rise of Voice Search, a technology revolutionizing the way consumers seek information and make purchases, to the growing importance of Consumer and Brand…
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