Tourism
A Distinctly Dutchess Logo
When NYC leaves you feeling a little too cramped for comfort, a simple and sophisticated escape is not far away. Dutchess County is a prime destination for iconic historic landmarks, stunning scenery along the Hudson River, farm-fresh dining, the arts and more. When we designed Dutchess Tourism’s logo and branding, we faced the challenge of…
Read MoreWelcoming Chinese Travelers to Rockland County
Chinese travelers make up a massive portion of American and worldwide tourism. China has the world’s largest number of outbound tourists, whose total consumption overseas reached $109.8 billion in 2016. New York was one of the top ten cities that the highest spending Chinese travelers visited. Naturally, Rockland County Tourism wanted to position themselves as…
Read MoreVirtual Reality Video in Tourism Marketing
Upon first encounter, Virtual Reality (VR) headsets may seem like yet another fun, trendy gadget. As it turns out, however, VR is a technology that is shaping our future, capable of transforming our approach to education, entertainment, healthcare, architecture, tourism and more. Specifically within the tourism industry, VR provides a wealth of marketing opportunity. Unlike…
Read MoreCommunity Branding (Find Ellenville)
Brand identities are not limited to retail and professional services. Like a family emblem, a community brand unites the locals and proudly shows off their home to potential visitors. Ellenville, NY, was a hidden gem (emphasis on hidden) that should have been better known for its historic value, diverse cuisine and endless outdoor opportunities. We…
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