Tourism

When we hear the words “marketing” and “automation” in the same sentence, it’s common to assume it means spam sent from a lifeless machine; but the truth is, Marketing Automation actually allows an agency or destination to be more personal in their company-to-traveler relationships. Here’s why. What is Automated Marketing? Nurturing 10 leads manually is…

When marketing your destination, social media is one of the most valuable tools you have. Simply having a Facebook page, however, doesn’t mean you’ll get the conversions you signed up for. Here are a few key features you’ll want to know as you push your message in 2017. Interact No matter how much your visitors…

It won’t matter how perfectly compiled your killer blog post is if it isn’t read by your target travelers. Traffic opens the opportunity for conversation, which can lead to increased subscribers (and ultimately, increased visitation). That’s why experts say you ought to spend as much time promoting your content as you do creating it. Here…