Tourism

Mobile marketing budgets are expected to grow by as much as a quarter over the coming year, according to a survey by Warc and the Mobile Marketing Association (MMA) – and for good reason. From GPS services to hotel finders, everything tourists need to navigate a new place is accessible from their phone – so…

Travelers want to feel like they’ve got the inside scoop when booking their next trip. Statistics show that when researching a destination, tourists will use an average of 6.5 different devices to collect information, and some will visit up to 38 websites before booking their travel. With so many tour groups out there competing for…

In tourism marketing today, the interaction between traveler and travel company is key to building a relationship of trust. By having an online presence and encouraging two-way communication, your prospects are more likely to leave the laptop and reach your destination. An engaged traveler not only takes the leap more, but also spreads the word…

With the development of new technology, traditional marketing has become less effective. Consumers can now use DVR to skip though commercials, unsubscribe from an email list, and X out of an online advertisement with the simple click of a button. So what does this mean for tourism? It’s time to give travelers what they want,…