Tourism

If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows you to monitor conversations on…

Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For destinations looking to manage and…

They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let your prospects become another statistic!…

Did you know that nurtured leads generate 50% higher conversion rates than non-nurtured leads?1 Many travel organizations, however, struggle to follow up and turn prospects into visitors. Poor communication and a lack of aligning strategies between team members are often to blame for decreased performance and revenue. However, Marketing Automation offers a solution for those looking to…