Tourism

Ah, data. Some say it’s the golden ticket into what customers are really thinking. But just where does it come from? Well, there are two sources that offer distinct insight. Reactive data is gathered after a customer purchases a service, often through a complaint. This data is highly valuable as it allows an organization to…

Picture this: you’re sitting on the beach in Saint Tropez, drink in hand, and you snap a photo of the gorgeous sunset. What’s next? Sharing it with friends and family on Instagram! For thousands of travelers, uploading photos to social media has become second nature. From the minute they step off the plane, each moment…

When you envision craft beer, you don’t immediately think of Millennials. After all, this demographic, which consists of people born between the early 1980s and early 2000s, are known to be a bit frugal and tend to go for the convenience and price of store-bought options.  Recently, however, there has been a shift towards Millennials…

We thought it would be fun to demonstrate how our new Marketing Automation program provides website tracking and email automation. Using the classic “pick a card” magic trick, we sent a quick email to selected contacts and posted the game on our web site as a dynamic form, to see “after-the-click” behavior tracking on our…