Tourism
2022 NYSTIA Tourism Conference Takeaways
For the first time since 2019, national tourism industry leaders and state and regional executives were able to come together in person for NYSTIA’s (New York State Tourism Industry Association’s) spring New York State Tourism Conference. The theme for this year’s conference, held in Westchester County, was Recovery & Resurgence. The excitement was high, and…
Read MoreThe Evolution of Travel (Infographic)
A global pandemic has changed our way of life, including how we travel. As people in the tourism and travel industry, it’s important to have a thorough understanding of our audience. We’ve collected some of the top industry statistics to help you build a targeted marketing strategy to meet the needs of travelers today. This infographic…
Read MoreTop 3 Takeaways from the 2021 New York State Tourism Conference
Recently I attended the 2021 New York State Tourism Conference put on by NYSTIA (New York Tourism Industry Association). Held over three mornings, the virtual conference was packed with helpful presentations and tips. Though I couldn’t possibly summarize the wealth of insights shared throughout the conference, a few themes stood out for me. They are:…
Read MoreThe 5 “W’s” of Storytelling in Destination Marketing
Emotion drives people to take trips, visit attractions, and dine in restaurants. Certainly, in these times, emotions and perceptions play a key role in visitors’ decision making. How you tell your story is integral to tapping into consumer’s emotions, alleviating any travel concerns they may have, and luring them your way. Let’s break down the…
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