Tourism

I was first introduced to the concept of Placemaking a few years ago, listening to a former mayor talk about his experience in revitalizing his hometown. As a tourism marketing professional, I find the process fascinating and full of common sense at the same time. Before one can “market” a destination, someone has to decide…

  What’s a mission statement? Do you have one? Have you looked at it lately? If your Mission Statement was correctly developed, it should outline the fundamental purpose of your destination and what need(s) it fulfills. At its core, a mission statement clarifies why your business exists to your employees, customers, and the community at…

Is your hotel website hurting your business instead of helping? Let’s face it, with so much competition we need to do all we can to win business in the tourism industry. The truth is, many hotels haven’t put the time or money into their website to match their property. Often times, hotels have the latest…

Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you.  Gathering data to create profiles and…