Tourism

Nielsen Norman Group reports that it only takes 10 seconds for a visitor to decide if they’re going to stay on your page.2 As attention spans become shorter, the challenge to engage a web visitor is even greater. That’s where Information Architecture can help. Information Architecture identifies the site’s content and how it’s organized. The last thing…

Guest Blogger – Josiah Brown “Where are you located?”…And where is that?” Unless you are running from Liam Neeson’s character in Taken…or Taken 2…or Taken 3 (does this guy own door locks?) you really do want people to be able to find you quickly. Without fail, one of the first questions I hear after recommending…

Is your travel business growing faster than the competition? If the answer is no, now it can be. As travel destinations rely more and more on digital platforms to generate traffic, Marketing Automation is a must-have tool. In a nutshell, Marketing Automation enables you to track qualified potential customers through multiple channels (email, website, social, Adwords, digital…

I was first introduced to the concept of Placemaking a few years ago, listening to a former mayor talk about his experience in revitalizing his hometown. As a tourism marketing professional, I find the process fascinating and full of common sense at the same time. Before one can “market” a destination, someone has to decide…