Tourism

In any marketing campaign it’s important to target your audience based on their demographics and previous spending patterns. This year, over 70% of travel plans were made by women (www.about.com). Women are planning business trips, college visits, family vacations and family reunions. When it comes to leisure travel, women make 94% of the final decisions…

International travel has grown significantly in recent years and this rise is expected to continue. According to the World Tourism Organization (WTO), by 2030 the number of people crossing international borders is expected to exceed 1.8 billion per year. How can our local regions benefit from these revenue streams? If you want to appeal to…

Do you remember the days when you wore your ‘Sunday best’ to go on a plane? It was an exciting and somewhat formal outing! Now most travelers are in jeans and stretch pants with headphones in their ears, while they rush to their gate. The tourism industry has become vastly different than it was just…