Video
The Evolution & Future of Short-Form Video
It’s 2022 and short-form video remains content king! Here is a timeline of how it came to be: 2012– A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they helped the platform increase in daily viewers.…
Read MoreWhy Video Marketing Matters
Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of people surveyed used the 16-year-old…
Read MoreVideographer POV: What’s Trending in Video Marketing and Why It’s Essential
It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I love. Video Marketing Trends: Product…
Read MoreTurning Your Video Views Into Leads
By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing insights from Marketing Director of…
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