Current Marketing Trends: Navigating Marketing Trends for Strategic Growth and Brand Success

Industry trends are constantly fluctuating. From emerging technologies to shifting consumer behaviors, marketing trends shape the way organizations connect with their target audience, build brand awareness, and drive growth. Understanding these market trends is a vital element that helps to inform the future strategy for your organization. Check out these trends that hold true across multiple industries:

• Social Transparency and Brand Values. 81% of people believe businesses should be transparent when posting on social media (Sprout Social). Consumers are looking to support brands whose values align with theirs.
• Short-form video. 73% of consumers prefer short-form videos. Platforms like Instagram Reels and YouTube Shorts are taking over social media feeds and consumer attention. Both B2C and B2B marketers have learned that getting to the point with short-form videos can be much more effective
• SEO Still Matters. 0.63% of searchers click on results beyond the top 10. SEO has become about much more than churning out basic posts that answer simple search queries. Brands are investing in SEO experts who can help them with everything from search insights reports to multimedia optimization.

At BBG&G our research-based process means we are on top of the trends that matter to you, using them to help move you forward towards your goals. Check out our case studies that showcase how we have effectively implemented and leveraged these trends to drive success for Hudson River Valley Greenway.