Developing a Successful Blog Post

 

By Bianca, Account Coordinator | July 15, 2019

Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining a successful blog.

Blogging Statistics & Trends

The latest blogging statistics show the rapid evolution of content, in a digital age. According to The 2018 Survey of 1000+ Bloggers, the average blog post takes 3.5 hours to write. These statistics also show that the more time you spend researching and developing a blog post, the better it will perform.

While most people edit their own work or show it to a few people, bloggers who use one or more editors are 50% more likely to report strong results. Having a professional editor proofread and edit your work is a time saver for you as a writer. You can then express yourself without the fear of producing anything less than top-notch blog posts. Good writing is worth the investment.

Content Format & Promotion

Just over half of bloggers include multiple images in each article, and about half incorporate lists in some way. Consider providing your readers with engaging visuals, so your text is broken up and can be easily digested.

Most bloggers drive traffic to their posts by promoting them on social media. However, more have become focused on using strong SEO techniques and email marketing over the years. The popularity of these promotional strategies has significantly increased since 2014.

Need more expertise on how to better your blogs and website content for successful results? Give us a call, or email us at SmartStrategies@bbggadv.com to discuss more.