Disney Live-Action: Knowing Your Audience

By Silvia, Social Media Assistant | April 8, 2019

Disney movies are coming out of the vault and into big screens this spring and summer in live-action format. You probably knew this and, like us, are itching for them to be released.

The Walt Disney Company has been releasing live-action movies since the 1994 adaptation of The Jungle Book; but, in recent years has ramped up its live-action adaptations of some of their most popular animated films. Just this year alone there are four, including Dumbo, Aladdin and The Lion King.

But, why now?

Nostalgia.

Nostalgia plays a significant role in tapping into the audience’s emotional decision making. It’s a cyclical trend based on consumer interests. It takes the iconic hits of an era and modernizes it.

We’ve seen this in the fashion, music and entertainment industries, so it only makes sense that Disney does the same.

Audiences who enjoyed Disney’s animated movies as children are now adults, some with families; and they’re leading consumers. By tapping into nostalgia, Disney is targeting a larger audience that includes young adults, parents and children. Smart!

This is a perfect example of reaching out to new audiences while also recycling material in a new, inventive way. And no one’s complaining! Yes, we might all know how the Lion King ends, but we love the story and are excited to watch it in high definition.

Disney doesn’t have a hard time capturing consumer interest. There’s a loyal fan base that will be interested in anything the company does. This also plays into the importance of building a relationship with your audience. It doesn’t start and end with reaching a large demographic.

Your business needs to figure out how to do what Disney has proven to do so successfully – build a relationship based on a steady stream of entertaining, useful, or impactful content.  Need help figuring out how? Contact us.