Do’s and Don’ts of SEM
Whether you’re new to search engine marketing, or a seasoned veteran, there is always room for improvement. Not to mention that when you’re focused on managing a travel destination, you may have missed a few new trends or algorithm changes that popped up along the way.
So how do you stay on top of the ever changing SEM landscape and keep your website rank in check? Remember that your first objective is to listen, then plan, and follow through. Sound easy enough? Here are the top do’s and don’ts you need to follow.
- Do research
- Don’t ignore the competition
- Do develop a strategy
- Don’t use broad keywords
- Do use geotargeting
- Don’t put your campaign on autopilot
These tactics may sound simple, but trust us when you’re running at full speed, it’s easy to overlook one or two of these. That’s why it’s important to review your SEM efforts often and always be on the hunt for new ways to expand your reach.
