Driving Success: Unleashing the Potential of Public Relations and Social Media
June 5, 2023
Public Relations is all about crafting and conveying your organization’s story while effectively managing your reputation via various media platforms. These platforms range from traditional news sources to social media and influencer marketing, encompassing a wide spectrum of channels.
By leveraging social media and PR hand in hand, businesses can effectively cultivate a favorable perception, connect with their target audience, and ultimately drive growth and success.
- 72% of PR specialists say storytelling is the most important skill set in a PR pro moving forward. (Ragan Communications, 2020)
- 79% of marketers consider Instagram an integral part of their campaigns. (Influencer Marketing, 2023)
- 72% of millennials say social media impacts their buying decisions. (Creditcards.com, 2021)
- 61% of consumers trust influencer recommendations, compared to 38% who trust brand-produced content. (Influencer Marketing, 2023)
- 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts. (Influencer Marketing, 2023)
BBG&G’s team of experts will work with you to create and execute an effective PR and social media plan!
Watch the video below to learn more:
