Education Marketing Trends: Engaging Students, Parents, and Stakeholders in Education

In the dynamic education landscape, institutions face unique challenges in engaging students, parents, and stakeholders. Effective marketing strategies are essential for standing out, attracting enrollments, and adapting to learners' evolving needs. Here are some current trends to get you started:

• Authentic Branding. Students are looking for transparency and are more inclined to apply to an institution if their brand values align with their own.
• Lookalike Audience. Using demographic data about students that have started or completed the application process and creating lookalike audiences can help expand reach to newer audiences.
• Social Presence. According to an Internal study by Google, 40% of 18 to 24-year-olds are now using social media as their primary search engine. Taking advantage of short-form videos and tapping into student/campus ambassadors to act as influencers can provide a more personal touch to your social media.

By leveraging these insights, we can assist you in making progress toward your objectives. Check out our case studies that showcase how we have effectively implemented and leveraged these trends to drive success for the SUNY Orange Foundation.