Email Marketing isn’t what it used to be. It’s better with Marketing Automation!

Your business may be using some of the traditional ESPs. They will send the email, report how many people opened it and clicked through the link, but that’s it. What they are missing is “after-the-click” tracking. That’s where our Marketing Automation Program has ESPs beat.

Today it’s all about timeliness, relevancy…in other words getting the right message to the right contact at exactly the right time.

Instead of sending email blasts, we’re having email conversations and it is making a difference.

For starters, the messaging becomes more relevant, personalized to the contact’s interests and behaviors. We can create engaging, interactive emails, track their navigation through your website, score their behavior and send follow-up emails based on that behavior. No ESP does all that.

(It’s important to note that triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.*)

So, if you are still holding on to traditional ESPs, isn’t it time you brought Marketing Automation into your arsenal? Instead of wondering how that last email blast did, instead of guessing what’s working and what’s not, get with our program. Those “qualified sales leads”, somewhere out there in cyber world, are ready and waiting to be identified. They are ready to be yours.

* SOURCE: Epsilon Email Institute, Q4 2012 N. American Email Trends and Benchmarks, Feb 2013 and Q2 2013 N. American Email Trends and Benchmarks, Jul 2013)