Five Things to Look for in a Marketing Agency

By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019

If you’re looking for a marketing agency, there’s a lot to consider.  Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes.

Just the Right Size

When it comes to selecting a marketing partner, finding the right fit for your
organization starts with the size of the company.  Too big, and you’re just another client on a long roster. Too small, and your agency “team” may only consist of one or two generalists doing the work that really requires five specialists.

Make sure your brand is going to be a priority and get the appropriate attention it deserves. Remember, a marketing agency doesn’t have to be large to bring your company great success.

An Integrative Approach

Long gone are the days of just running a print newspaper campaign and calling it a day. The ways that brands communicate with customers—and customers communicate with brands—has evolved, exponentially.

To have a sustainable meaningful relationship with your target audience today, you must consistently be in touch with them through a variety of channels—including anything and everything from drip email blasts, to Spotify ads, to Instagram influencer campaigns.

Expertise and Experience

The importance of having specialists on staff can’t be understated. With invaluable expertise and experience on your side—marketing dollars go farther. Look for team members with professional certifications and the right kind of
education.  It’s a little insurance that you will reach your goals efficiently, and effectively.

Long story short – less time is needed for intake and getting up to speed on jargon. Less time is needed for writing copy, selecting appropriate media, and negotiating prices. Contacts already exist. A process for attaining success is already in motion.

Location

Good ideas come from everywhere. Utilizing technology, companies can assemble teams in a mix of locations. But when you want to communicate with your agency, Skype will only get you so far. And while conference calls are certainly a convenience – nothing beats face-to-face interactions.

Consider hiring local. Fully envelop team members who will get to know you and your brand better, and ultimately provide more customized service.

If you’re located outside a major metro area, hiring a local agency may also mean affordability. Without the expensive overhead, many local agencies are able to pass on savings to their clients.

Collaboration

Choosing the right marketing partner will not only add value to your product or service, it will add value to your reputation at your organization. Opt for an agency that will listen to your feedback,  respond to your requests, and strategize to help you surpass your goals. Team up with a group that will have your back, work as diligently as you do,  and earn your trust every day.

In other words, look for an agency that will become as invested in your marketing projects as you are, and ultimately treat them like their own.

BBG&G

If any of these suggestions resonate with you, we’d love to introduce ourselves.

Not to toot our own horn (well, maybe a little), but we pride ourselves on partnering with clients who are as passionate about getting robust marketing results as we are.

Please take a look at our About page to learn more.