Generating & nurturing sales leads with Marketing Automation
Think about it. How much of your business is spent focusing on sales…finding the leads, nurturing them along until finally, hopefully, you get that much-anticipated KACHING!
Marketing Automation can be a time and cost-savings solution, while taking the guesswork out of what’s working and what’s not. It helps businesses identify more “qualified” leads and increases the conversion of those leads, resulting in a very happy bottom line.
GENERATING LEADS THROUGH TRACKING
Your website is one of your greatest Internet marketing tools. Marketing Automation lets you maximize its effectiveness.
- Identifying anonymous visitors: As business owners, we know how frustrating it can be to have visitors at your website but not know who they are! Our Marketing Automation Program ends all that. It puts your website to work by tracking those anonymous visitors. Using reverse IP lookup, you’ll be provided contact information that includes the company, names, emails, even phone numbers. Identifying anonymous visitors can actually triple your leads!
- Filter out visitors that are poor prospects: These powerful filters enable you to focus on specific visitors based on your criteria, such as industry or business, ignoring those who are not relevant.
- Tracking known leads: For those leads that visit your website to download a white paper, check out your services, merchandise or pricing, you’ll have ready information to close that sale.
- Creating Dynamic forms: The more precise the information you collect, the better. We can help you create the strategy to do just that. Our forms are designed to help customize the information to best target a lead.
CONVERTING LEADS TO SALES
There is nothing like that personal touch when it comes to sales. With Marketing Automation, every message you send can be meaningful by creating content that engages and is timed right, moving prospects further down the sales funnel.
- Instead of email blasts, have email conversations: Chances are, your current emails have been traditional blasts sending out news or information about your business that may not be of importance to a potential lead at that particular time. Now you can reach customers giving them the right information at the right time with Behavioral-Based email automation. Say goodbye to generic emails. We can make your drip campaigns matter.
- Functions on any device: As more and more people rely on mobile devices such as Smart Phones and tablets, we work with templates that readily adapt for easy use from anywhere.
- Lead scoring alerts you when a sale is ready to be made: You determine the scoring. It could be based on number of emails opened (say 5 points for each one), how many times they visited your website or if they downloaded a form or information. The more points they accumulate, the more qualified they are to be contacted.
The Power of Behavior-Based Automation
At BBG&G we like the human touch Marketing Automation affords us. Understanding the consumer’s wants and needs is at the core of any sale. The Behavior-Based automation that’s behind our Marketing Automation program makes it easy. We would be happy to show you how we can do the same for your business.
