Guidelines For Creating the Perfect Native Advertisement

Everywhere you look, brands are using Native Advertising to reach new customers. A reported 41% of companies are said to have integrated Native Advertising into their overall marketing strategy. And with good reason! According to Huffington Post, consumers are 53% more likely to view native ads than traditional banner ads. 

A larger engagement rate and measurable ROI is why many are choosing to take this route. But what’s the secret to their success? Knowing how and when to use Native Advertisements to help build buzz around their brand. With a solid plan, you too can achieve similar results. Simply follow these rules:

Identify Your Audience & Delivery Platform – Whom your ad will be speaking to and where it will be distributed go hand in hand. Not only are these details a deciding factor on where to publish your ad, but they are also critical to delivering the right creative.

Develop Concise Copy – Reach your audience with targeted messaging that speaks to their interests. Be informative and use the appropriate tone and language that is relevant to the content that your ad is paired with.

Maintain Transparency – The FTC published strict guidelines for brands to follow when using Native Advertisements. At the top of their list is ensuring content adheres to placing a visible disclosure to prevent misleading readers.

Make Readers Take Action – Include a clear call-to-action and drive traffic to a designated landing page that allows you to capture leads, conduct a follow up, and boost conversion rates.

Ready to take the next step? BBG&G gets brands noticed. Schedule a consultation today by calling (845) 615-9084.