HBO’s Game of Collaborations – The Final Season is Coming

By Kayla, Account Executive / Communications Specialist | April 4, 2019

Unless you’ve been living under a rock, you know that the eighth and final season of Game of Thrones is coming out on April 14. Since the air date was announced, HBO has been stepping up its marketing game. One of its largest initiatives has been collaborations, collaborations and more collaborations. Gearing up for the final season, HBO made the decision to work with several big-name brands to help promote season

Check out some of the best below:

Adidas

Adidas collaborated with Game of Thrones to give their best-selling Ultraboost sneaker a bit of Westeros flavor. They updated the Ultraboost to represent some of the most popular houses and characters from the show. Each pair has a “GoT” symbol on the tongue and accompanying motto on the heel tag. For example, the House Targaryen shoe has a black and red design that resembles the house crest. Also, the White Walker sneaker is stark white, black, and icy blue – which accurately represents the White Walkers from the show.

Urban Decay

Urban Decay has gone all out for their collaboration with Game of Thrones. According to the Urban Decay website, the collection is “inspired by our favorite places in Westeros and the strong women of the Seven Kingdoms. From the shores of Dragonstone to the frozen lands beyond the Wall, this collection will let you create looks inspired by House Stark, House Targaryen, House Lannister, and the White Walkers.”

The limited-edition collection includes a 20 shade Game of Thrones Eyeshadow Palette, the Mother of Dragons Highlight Palette, the Dracarys Lip & Cheek Stain, four new shades of waterproof 24/7 Glide-On Eye Pencil and matching Vice Lipstick. Urban Decay is also launching two eye shadow brushes modeled after two popular swords from the show – Jon Snow’s Longclaw and Arya Stark’s Needle.

HBO has also collaborated with John Varvatos and Johnnie Walker.

Lesson Learned –You’re never too big to collaborate

According to Statista, season seven regularly drew in more
than 10 million viewers. It’s clear that HBO doesn’t need help building awareness, yet it decided to collaborate with major brands. Why? Because collaboration is a great tool for any size brand, company or organization. With collaboration comes expanded reach. HBO strategically collaborated with brands from several different industries – apparel, beauty, spirits, etc. This has allowed them to reach potential viewers from several different markets.

Are you planning a big launch? Interested in collaborating with a company, but don’t know where to start? Contact us for your next launch strategy SmartStrategies@bbggadv.com.