How to Monitor Travel Conversations with Social Listening

If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows you to monitor conversations on social media to discover and respond to opportunities in a meaningful way. Before you decide on what listening platform to use, here are the items you’ll need to keep an eye on.

Now that you know what you need to monitor, it’s time to put a tool in place for tracking and responding to conversations in real time. There are a variety of platforms you can use, so do some research to find which one best suits your needs, and you’ll be on your way to fostering relationships with potential and existing travelers.