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Hudson
River
Valley
Greenway

The Hudson Valley offers unique, multi-interest experiences—many of which are accessible via the Amtrak and Metro-North railroads. The Hudson River Valley National Heritage Area commissioned BBG&G to promote the launch of its new Hudson River Train Tour app to attract new audiences to leisure train travel and to re-capture the attention of commuters and convert them into travelers.

  • Marketing Strategy

  • Social Media Management

  • Video

  • Creative + Brand Updates

  • Digital Marketing

  • Marketing Strategy

  • Social Media Management

  • Video

  • Creative + Brand Updates

  • Digital Marketing

Hudson River Valley Greenway Signage

Our campaign to target commuters through Grand Central and Penn Stations included multiple approaches: print and digital display advertising, sponsored content/advertorials, press releases, social media, influencer campaigns, and printed collateral. We launched a targeted advertising campaign on various outlets including Spotify and created social media ads targeted to train passengers on the Hudson Line.

We also produced a video— intended to reach multiple audiences—to promote the usability of the app. In less than two minutes, it describes how to use the app’s features, as well as its story themes: What’s Out the Window, Freedom and Dignity, Nature & Culture, and Corridor of Commerce.

The Hudson River Valley National Heritage Area also was looking for a partner to promote the other experiences within the Heritage area. We developed an organic social media campaign to promote Heritage Sites, the Water Trail, and the Hudson River Valley Ramble, as well as the mobile app. This social media campaign included producing short videos on each of these segments.

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Hudson River Valley Greenway digtal ads

Results

This multi-pronged approach continues to successfully deliver increased app installs and visitation throughout the region.

5-month digital campaign received over 1.6M impressions

5-month digital campaign received 6.5K clicks

5-month SEM campaign saw a 14.4% CTR, performing well above industry standards

179.4% increase in Facebook reach YOY

316.8% increase in Facebook page visits YOY

85.8% increase in Facebook growth YOY

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Awards

Awards Summit Icon

Summit Emerging Media Award

Hermes Awards

Hermes Creative Award

NYSTIA Tourism Excellence Award logo

NYSTIA Tourism Excellence Award

HSMAI Adrian Award icon

HSMAI Adrian Award

Marcom Awards

MarCom Award