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Hudson Valley Tourism

The Hudson Valley extends 150 miles above the tip of Manhattan. Designated as a National Heritage Area, the valley is steeped in history, natural beauty, culture, and a burgeoning food and farmer’s market scene. Hudson Valley Tourism, Inc. was established 25 years ago by I LOVE NY to promote tourism in its 10-county region.

  • Website Design + Development

  • Social Media

  • Content Marketing

  • Marketing Automation

  • Public Relations

  • Video

  • Website Design + Development

  • Social Media

  • Content Marketing

  • Marketing Automation

  • Public Relations

  • Video

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HVT Social Media sample

Instagram "Influencer" Program

As a part of our Social Media efforts, we launched an influencer program to showcase all that the Hudson Valley has to offer. BBG&G utilizes user-generated content (UGC), content requested from Instagram users, for Hudson Valley. In addition to this tactic, BBG&G captured images in the influencer style to provide original content and create a more aesthetically pleasing feed.

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After implementing a strategy for stories and reels and a more consistent & frequent posting schedule, the Hudson Valley Tourism social media accounts started to see improvement in overall analytics. When compared to the months prior to those we implemented the new strategy, we saw great improvement. For Instagram, we saw an increase in reach by 319.6% and for Facebook, the reach was up by 127.1%. The most improvement we saw was in the Instagram account. Impressions were up by 1.1k% and engagement was up by 1.2k%.

[BBG&G] are true partners in collaboration with the region and continue to provide us with a smart marketing strategy that has contributed to the increased awareness and visitation to the Hudson Valley Region.

Amanda Dana

Former President, Hudson Valley Tourism

Website Design and Development

To more fully tell the Hudson Valley story, we reorganized existing content into travel experience categories, created a stronger call-to-action, and more richly presented possible experiences through defined itineraries and packages, trip advice, more photos, and travel news.

In addition, we added a few extra features to drive content marketing, knowing that if a destination delivers consistent and ongoing valuable information to consumers, they ultimately reward that place with their visitation and loyalty.

HVT Website

Our Travel Tools section contains helpful tips for international travelers. A virtual calendar makes it easy for people to search for events. Our packages and itineraries pages give potential tourists an idea of how they might spend their time in the Hudson Valley. The site is easy to use, packed with helpful information, and enticing to the Hudson Valley traveler.

In addition, video content, public relations, and e-marketing services added to brand exposure and web traffic. We continually monitor Hudson Valley Tourism’s search engine optimization (SEO) through routine keyword and long-tail searches. Over time, we’ve made strategic adjustments to the website copy and have seen drastic improvements to the site’s organic search results.

161% increase in engagement since incorporating Reels

193K users visited the site in 2023

13% increase in Instagram followers YOY

Email campaigns consistently exceed industry benchmarks with an average 51% open rate and 10% click-through rate

48% increase in search engine optimization score since first audit

26.49% increase in new users from Organic Search

Awards

Marcom Awards

MarCom Award

Recognizing outstanding achievement by marketing and communication professionals.