BBG&G Blog: Expert Insights on Marketing
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Canva recently hosted its annual Canva Creates conference, and while I didn’t get the chance to see Cynthia Erivo live (a true heartbreak!), I did tune into the keynote-and wow, did it deliver. The newest features are clearly designed with creators in mind, aiming to make the content creation process…
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Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric…
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The marketing landscape has evolved dramatically in the past decade, bolstered by rapid technological advancements and shifting consumer expectations. Reaching target audiences is no longer a straightforward process. Businesses must now tackle numerous platforms, complex algorithms, data analytics, and emerging trends to stay relevant. This increasing complexity has left many…
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The Super Bowl isn’t just the biggest night in football-it’s also the biggest stage for advertising. With millions of viewers tuning in, brands are willing to spend upwards of $8 million for a 30-second spot, hoping to capture attention and leave a lasting impression. Each year, advertisers push creative boundaries…
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By Deborah Garry, President & CEO 2024 was a formative and exciting year for us at BBG&G. We have a lot to celebrate – new projects, new clients, new technology, and new team members we have brought on board. We’ve built new capabilities, won more awards for our work, and…
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In a fast-paced digital landscape, reaching the right audience with the right message is crucial for successful social media campaigns. Throughout the year, we launched a series of targeted paid social campaigns for several clients to drive engagement, increase reach, and encourage website traffic. Each campaign was crafted to resonate…
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With the rapid evolution of technology and consumer behaviors, staying ahead in marketing is more crucial than ever. Marketers, business owners, and entrepreneurs must keep an eye on emerging trends to remain competitive and innovative. Here are the top marketing trends expected to dominate in 2025: 1. Social Commerce Shoppable…
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It may be time to consider combining your inbound marketing strategy with more of an account-based marketing (ABM) approach. In today’s competitive landscape, where personalization and targeted outreach are paramount, the alignment between sales and marketing teams is more critical than ever. While inbound marketing is all about giving your…
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In the fast-paced world of digital marketing, content is undeniably king. Every day, a staggering amount of text, images, videos, and graphics flood the internet, all vying for the attention of consumers. Amid this surge, AI-generated content has revolutionized how brands produce and deliver their messages. But as the landscape…
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In a world where travel and tourism constantly evolve, one thing remains timeless-the power of stories. Stories connect us to history, culture, and each other. That’s why we’re thrilled to spotlight the NYS Canal Corporation’s “More Voices” brochure, a remarkable project that has deservedly earned the 2024 Tourism Excellence Award…
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