BBG&G Blog: Expert Insights on Marketing
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Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to…
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Thanks to COVID lockdowns people today are more accustomed to shopping for products and services online. According to a recent PwC Global survey, 86% are likely to continue to shop online when social distancing measures are removed. The question now is once they’ve found your company, how do you keep…
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Search engine optimization (SEO) is the practice of increasing traffic to your website by adding improvements such as keywords, long-tail searches, and content. By adding these improvements, your website will have increased visibility on search engines like Google. Increased organic traffic and search engine visibility – 75% of people never…
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As we head into a new year, I think it’s appropriate to talk about what to do to help position your business for success. In these times of fluidity, investing in marketing is an essential business building block. The reason marketing is so valuable is its effects. Marketing affects attitudes…
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Non-Predictions for 2021 The travel industry has had quite the upheaval in 2020. It’s hard to say what will happen for the new year ahead. So, this year, we’re focusing on what we know and presenting our “non-predictions” for 2021. Many travelers were apprehensive to fly when travel bans started…
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This year’s ending with many of us holed up at home, not going anywhere “just for fun,” unless we feel safe about it. While this post focuses on the hospitality and tourism industries, the concepts are generally applicable; because no matter what business you’re in, your customers need reassurance that…
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The end of the calendar year usually brings a slew of predictions on what’s going to change or evolve in business over the following 12 months. We’ve set the trend-watching aside, because as 2020 taught us…the best-laid plans often go awry. So, this year, we’re focusing on what we know,…
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Google My Business Profile Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. If you want to learn more about GMB and why it matters, check out my previous blog post “Why You Need a Google…
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SUNY Orange Foundation was looking for a partner in early 2019 to evaluate their current marketing efforts, and to provide a cohesive marketing strategy to reach new constituents that year. The Foundation noticed the changes in how their student audience consumed content, and recognized that it needed to evaluate how…
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The Value of UGC in 2021 In a pre-pandemic world, October would mean the start of mapping out destination marketing strategies and planning for the new year. This year obviously looks a lot different. For destination marketing organizations planning for 2021, it’s important to be fluid and strategic about planning.…
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