BBG&G Blog: Expert Insights on Marketing
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The past few months have forced many businesses to pivot their marketing to appeal to a wider digital audience. We’ve helped our clients change their marketing tactics to adapt and continue to grow their presence online. Millbrook Vineyards & Winery Millbrook Vineyards & Winery was met with an interesting challenge…
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Now that we’ve settled into the second half of the year, has your destination considered next steps for the rest of 2020, and beyond? Thanks to Connect Travel for keeping us up-to-date on the latest trends in the travel industry, we have insight on what to consider in your 2021…
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Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where…
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So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see…
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The domestic travel industry has been on a rollercoaster for the past few months. Some states are having success with reopening, while others are facing new setbacks. Regardless, it’s important for DMOs to take a look at their metrics for the first half of the year, and determine what measurements…
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We’ve made it almost three months into quarantine. Though it’s been a taxing time for the tourism industry, there have been promising signs over the past month. One thing’s certain — the virtual connections between tourism and travel providers and their customers will remain just as important throughout the rest…
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It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I…
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Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to…
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If you can, recall the 2020 consumer behavior predictions from December and January. They painted rosy pictures, didn’t they? Growing demand for experiential in-store and pop-up shopping. Shifts from shared online digital experiences (e.g. gaming) to in-person events. Ample opportunities for career-switching and saving for retirement. More off-the-beaten-path adventure travel.…
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Over the past week, more progress has been made to continue to re-open a variety of industries. Travel and tourism businesses need to be prepared to adjust messaging and attract visitors differently. Connect Travel continues to keep us up-to-date on this progress in its ongoing webinar series. Here are our…
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