BBG&G Blog: Expert Insights on Marketing
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Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there…
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Over the past few months, we’ve seen excellent examples of destination marketers taking agile and adaptable approaches in their marketing campaigns. Now’s the time to think on your feet, and get creative in promoting your destination. Thanks to Connect Travel for continuing to provide great advice and sharing solid case…
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This fall, community colleges may see an uptick in enrollment, thanks to the coronavirus. Many students are eschewing the expense of four-year colleges, especially when what these institutions are offering is limited to online classes and restrictive dorm life protocols. This is the time for community colleges, online educational institutions,…
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We’re well into summer, and we can already start to see travel trends emerging in the industry that may remain popular for the rest of 2020 and into next year. Our advice this week is courtesy of Travel + Leisure and the U.S. Travel Association. Here are our latest takeaways: …
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The past few months have forced many businesses to pivot their marketing to appeal to a wider digital audience. We’ve helped our clients change their marketing tactics to adapt and continue to grow their presence online. Millbrook Vineyards & Winery Millbrook Vineyards & Winery was met with an interesting challenge…
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Now that we’ve settled into the second half of the year, has your destination considered next steps for the rest of 2020, and beyond? Thanks to Connect Travel for keeping us up-to-date on the latest trends in the travel industry, we have insight on what to consider in your 2021…
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Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where…
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So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see…
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The domestic travel industry has been on a rollercoaster for the past few months. Some states are having success with reopening, while others are facing new setbacks. Regardless, it’s important for DMOs to take a look at their metrics for the first half of the year, and determine what measurements…
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We’ve made it almost three months into quarantine. Though it’s been a taxing time for the tourism industry, there have been promising signs over the past month. One thing’s certain — the virtual connections between tourism and travel providers and their customers will remain just as important throughout the rest…
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