BBG&G Blog: Expert Insights on Marketing

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Digital Marketing Solutions to Integrate Into Your Strategy

Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want to be discovered by your…

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Fran - BBGG Staff

Staff Spotlight: Fran

  By Bethany, Social Media Strategist | March 16, 2020 Fran heads our creative team here. She’s the woman behind the magic curtain! Get to know Fran personally and professionally with this Q & A: What are some aspects of your daily/weekly routine in the office that you love the…

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Scrolling through Pictures on an iPhone

Are You Following Influencer Guidelines?

  By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come…

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Netflix Screen

Streaming Service Wars: Who Will Reign?

  By Silvia, Account Coordinator | February 24, 2020 Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu. Disney+ was a big hit in 2019.  We got to re-watch childhood favorites, while also…

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Amazon Alexa

TRY THIS: Two Tactics to Reach 145 Million Smart Speakers

  By Kayla, Account Executive / Communications Specialist| March 9, 2020 Do you have one in your home? According to Strategy Analytics, the global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% over 2018. Amazon was the leading brand…

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Bethany & Silvia on Computers

Turning Your Video Views Into Leads

  By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing…

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Couple Drinking Wine - Cheers

Where to Take Your Destination Marketing Strategies Now

By Traci, Destination Marketing Manager | February 12, 2020 I wish I had a crystal ball, but barring that, I rely on research, data, and trends when creating marketing strategies for our travel, tourism, and hospitality clients. I have go-to information sources, like the U.S. Travel Association, PhocusWright, and Skift.com.…

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Fran, Chris, Tracy, Dionel & Meredith holding up a sign of their SuperBowl team

Super Bowl LIV: Which Ads Won?

By Meredith, Copywriter | February 4, 2020 The game was sensational. The half time show was sizzling.  And of course, some of the ads were super! As seen in this photo, we got into the spirit with some pre-game predictions and tasked some team members to report back with their Super…

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Digital Marketing Drives Interest and Qualified Leads to your Website!

Video: What Can Digital Marketing Do For Your Business?

By Debbe, President & CEO | January 27, 2020 We see it time and time again that digital marketing drives interest and qualified leads to your website. In recent years, digital programmatic advertising has become a requirement for all businesses. Have you implemented digital programmatic? Now is the time. If you’re…

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SuperBowl Trophy

Super Bowl Ads Over the Decades

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Young Girl Holding iPhone

Three Important Digital Marketing Platforms for Gen Z and Gen Alpha

By Meredith, Copywriter | January 13, 2019 If you’re a parent, you’re all-too-familiar with hearing the “buy me something” refrain. Kids will tell you what they want you to buy – from food to toys and even trips to fun destinations. Bottom line: kids are consumers. They have influence on…

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