BBG&G Blog: Expert Insights on Marketing
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By Debbe, President & CEO | January 27, 2020 We see it time and time again that digital marketing drives interest and qualified leads to your website. In recent years, digital programmatic advertising has become a requirement for all businesses. Have you implemented digital programmatic? Now is the time. If you’re…
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By Meredith, Copywriter | January 13, 2019 If you’re a parent, you’re all-too-familiar with hearing the “buy me something” refrain. Kids will tell you what they want you to buy – from food to toys and even trips to fun destinations. Bottom line: kids are consumers. They have influence on…
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By Bethany, Social Media Strategist | January 6, 2020 Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements.When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts…
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By Silvia, Account Coordinator | December 16, 2019 Now, more than ever, destination websites need to work harder to rank higher on search engines. We’ve heard a lot recently about Voice Search and SERP Position Zero. But how do you put these into practice? Here are some ways you can…
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By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook…
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By Bethany, Social Media Strategist | December 4, 2019 It’s no surprise that storytelling continues to grow on many different platforms. In fact, one billion stories are posted every day to Facebook and Instagram. Google is following in strong pursuit of this fast growing trend, and within the last year…
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By Chris, Account Executive | November 25, 2019 Looking for ways to grow your global audience? Digital tools are offering all kinds of opportunities for the tourism industry to break down language barriers and communicate through cultural differences. WeChat Works! With 1 billion active users, WeChat is the most effective…
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By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger…
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