BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing…
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By Traci, Destination Marketing Manager | February 12, 2020 I wish I had a crystal ball, but barring that, I rely on research, data, and trends when creating marketing strategies for our travel, tourism, and hospitality clients. I have go-to information sources, like the U.S. Travel Association, PhocusWright, and Skift.com.…
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By Meredith, Copywriter | February 4, 2020 The game was sensational. The half time show was sizzling. And of course, some of the ads were super! As seen in this photo, we got into the spirit with some pre-game predictions and tasked some team members to report back with their Super…
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By Debbe, President & CEO | January 27, 2020 We see it time and time again that digital marketing drives interest and qualified leads to your website. In recent years, digital programmatic advertising has become a requirement for all businesses. Have you implemented digital programmatic? Now is the time. If you’re…
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By Meredith, Copywriter | January 13, 2019 If you’re a parent, you’re all-too-familiar with hearing the “buy me something” refrain. Kids will tell you what they want you to buy – from food to toys and even trips to fun destinations. Bottom line: kids are consumers. They have influence on…
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By Bethany, Social Media Strategist | January 6, 2020 Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements.When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts…
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By Silvia, Account Coordinator | December 16, 2019 Now, more than ever, destination websites need to work harder to rank higher on search engines. We’ve heard a lot recently about Voice Search and SERP Position Zero. But how do you put these into practice? Here are some ways you can…
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By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook…
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