BBG&G Blog: Expert Insights on Marketing

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Digital Marketing Solutions to Integrate Into Your Strategy

Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want to be discovered by your…

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iPhone, Facebook, Pen & Paper

The Importance of Tracking Social Media Analytics

By Bethany, Social Media Strategist | January 6, 2020 Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements.When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts…

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Why Fads Aren’t Always Bad

By Bethany, Social Media Strategist | December 20, 2019 Angry Birds, Dabbing, Silly Bands, and Gangnam Style were just a handful of fads that started in the 2010s and grew in popularity. Even the first real “selfies” began over the past decade. It’s important to prepare your business, regardless of…

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Amazon Alexa Device

Using Voice Search & SERP Position Zero to Enhance Your Travel Marketing

By Silvia, Account Coordinator | December 16, 2019 Now, more than ever, destination websites need to work harder to rank higher on search engines. We’ve heard a lot recently about Voice Search and SERP Position Zero. But how do you put these into practice? Here are some ways you can…

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Collection of Columbia Ads

If You’re Not Thinking About Digital Programmatic, You Should Be

By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook…

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Google AMP Stories - iPhone

The ABC’s of Google AMPs

By Bethany, Social Media Strategist | December 4, 2019 It’s no surprise that storytelling continues to grow on many different platforms. In fact, one billion stories are posted every day to Facebook and Instagram. Google is following in strong pursuit of this fast growing trend, and within the last year…

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Female Taking a Selfie

Increase International Business with WeChat and Jeenie™

By Chris, Account Executive | November 25, 2019 Looking for ways to grow your global audience? Digital tools are offering all kinds of opportunities for the tourism industry to break down language barriers and communicate through cultural differences.  WeChat Works! With 1 billion active users, WeChat is the most effective…

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Chris, Bethany & Silvia Discussing Something Over An IPhone

Creating a Customer-Centric Social Media Strategy

By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger…

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Online Marketing on IPad

Is Your 2020 Marketing Plan Keeping Up With Technology?

By Kayla, Account Executive / Communications Specialist | November 11, 2019 We know – it’s hard to keep up with the constant emergence of new trends and new technology. But as you finalize your 2020 marketing plan, you should at least be aware of new ways to optimize technology and…

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2020 Travel Trends to Consider

By Bethany, Social Media Strategist | November 4, 2019 A new decade has crept upon us. We’re about to head into 2020, and face a whole new wave of travel trends – many of which are enabled by new technology. We’ve picked out a handful of trends to consider when…

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Simpleview. Now it’s easy as 1, 2, 3!

By Meredith, Copywriter | October 29, 2019 If you’re in the travel and tourism business, you’re probably familiar with Simpleview—a leading provider of industry-specific digital marketing solutions. Since 2001, they’ve helped more than 900 destination marketing organizations (DMOs) tell their stories. But when it comes to actually executing strategies and…

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