BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | January 6, 2020 Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements.When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts…
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By Silvia, Account Coordinator | December 16, 2019 Now, more than ever, destination websites need to work harder to rank higher on search engines. We’ve heard a lot recently about Voice Search and SERP Position Zero. But how do you put these into practice? Here are some ways you can…
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By Kayla, Account Executive / Communications Specialist | December 11, 2019 According to eMarketer, programmatic now represents the primary method of buying digital media in the United States. By the end of 2019, eMarketer estimates that advertisers in the US will spend almost $60 billion on programmatic display with Facebook…
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By Bethany, Social Media Strategist | December 4, 2019 It’s no surprise that storytelling continues to grow on many different platforms. In fact, one billion stories are posted every day to Facebook and Instagram. Google is following in strong pursuit of this fast growing trend, and within the last year…
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By Chris, Account Executive | November 25, 2019 Looking for ways to grow your global audience? Digital tools are offering all kinds of opportunities for the tourism industry to break down language barriers and communicate through cultural differences. WeChat Works! With 1 billion active users, WeChat is the most effective…
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By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger…
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By Kayla, Account Executive / Communications Specialist | November 11, 2019 We know – it’s hard to keep up with the constant emergence of new trends and new technology. But as you finalize your 2020 marketing plan, you should at least be aware of new ways to optimize technology and…
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By Bethany, Social Media Strategist | November 4, 2019 A new decade has crept upon us. We’re about to head into 2020, and face a whole new wave of travel trends – many of which are enabled by new technology. We’ve picked out a handful of trends to consider when…
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By Meredith, Copywriter | October 29, 2019 If you’re in the travel and tourism business, you’re probably familiar with Simpleview—a leading provider of industry-specific digital marketing solutions. Since 2001, they’ve helped more than 900 destination marketing organizations (DMOs) tell their stories. But when it comes to actually executing strategies and…
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