BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | December 4, 2019 It’s no surprise that storytelling continues to grow on many different platforms. In fact, one billion stories are posted every day to Facebook and Instagram. Google is following in strong pursuit of this fast growing trend, and within the last year…
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By Chris, Account Executive | November 25, 2019 Looking for ways to grow your global audience? Digital tools are offering all kinds of opportunities for the tourism industry to break down language barriers and communicate through cultural differences. WeChat Works! With 1 billion active users, WeChat is the most effective…
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By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger…
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By Kayla, Account Executive / Communications Specialist | November 11, 2019 We know – it’s hard to keep up with the constant emergence of new trends and new technology. But as you finalize your 2020 marketing plan, you should at least be aware of new ways to optimize technology and…
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By Bethany, Social Media Strategist | November 4, 2019 A new decade has crept upon us. We’re about to head into 2020, and face a whole new wave of travel trends – many of which are enabled by new technology. We’ve picked out a handful of trends to consider when…
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By Meredith, Copywriter | October 29, 2019 If you’re in the travel and tourism business, you’re probably familiar with Simpleview—a leading provider of industry-specific digital marketing solutions. Since 2001, they’ve helped more than 900 destination marketing organizations (DMOs) tell their stories. But when it comes to actually executing strategies and…
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By Bianca, Account Coordinator | October 23, 2019 A younger generation is on the rise and already influencing family travel. Tourism marketers often talk about appealing to Millennial and Gen Z consumers. However, new research by Expedia suggests that Generation Alpha is increasingly influencing travel trends and purchasing decisions. Who…
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By Bianca, Account Coordinator | October 21, 2019 A strong marketing campaign has the potential to successfully promote a product or service to your intended target audience. However, thoughtless marketing can do the exact opposite…and even potentially tarnish your brand’s reputation. Are you making any of these four common, yet…
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By Deborah Garry, President & CEO | October 15, 2019 A couple of months ago, we wrote a blog post about the importance of keeping your website up-to-date—and as accessible to as many people as possible. We thought we’d follow up with some good examples of websites that are ADA…
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By Bethany, Social Media Strategist | October 3, 2019 For many destinations, fall is the second “shoulder season” of the year. It’s a good opportunity for many places, especially in New York State, to get a second wind of travel. Increase your fall foliage travel with these helpful tips for…
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