BBG&G Blog: Expert Insights on Marketing
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The tourism and travel industry has taken one of the hardest hits from COVID-19. We’ve stayed tuned to what’s going on through webinars and community chats to support one another. Our team will be attending webinars and other online events in the next several weeks to keep up with organizations…
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The coronavirus pandemic has resulted in the cancellation of hundreds of large-scale business events around the world. Thanks to modern technology, we can still keep in touch with large groups through virtual meetings and webinars. Has your organization ever hosted your own webinar? This is the perfect medium to efficiently…
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Like many teams, the BBG&G staff has adapted very quickly to working together virtually. We have a few tools that we find helpful for keeping in touch during the coronavirus (COVID-19) pandemic. If you’re looking for a platform to keep you connected with staff, clients, and the rest of the…
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By Bethany, Social Media Strategist | March 16, 2020 Fran heads our creative team here. She’s the woman behind the magic curtain! Get to know Fran personally and professionally with this Q & A: What are some aspects of your daily/weekly routine in the office that you love the…
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By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come…
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By Silvia, Account Coordinator | February 24, 2020 Last year was the year of streaming services. Streaming has taken over cable TV with the increasing popularity of services like Amazon Prime, Netflix, and Hulu. Disney+ was a big hit in 2019. We got to re-watch childhood favorites, while also…
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By Kayla, Account Executive / Communications Specialist| March 9, 2020 Do you have one in your home? According to Strategy Analytics, the global smart speaker market reached a new high in 2019 with sales of 146.9 million units, an increase of 70% over 2018. Amazon was the leading brand…
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By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing…
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By Traci, Destination Marketing Manager | February 12, 2020 I wish I had a crystal ball, but barring that, I rely on research, data, and trends when creating marketing strategies for our travel, tourism, and hospitality clients. I have go-to information sources, like the U.S. Travel Association, PhocusWright, and Skift.com.…
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By Meredith, Copywriter | February 4, 2020 The game was sensational. The half time show was sizzling. And of course, some of the ads were super! As seen in this photo, we got into the spirit with some pre-game predictions and tasked some team members to report back with their Super…
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